Start an Urban Clothing Store - Distro or Indie Clothing Store

Urban Clothing Store, widely known as Distro or Indie Clothing Store, sell unique hand-made clothing mostly shirts and jeans. Accessories are also sold under Urban or Indie ' flag such as sneakers or hats, scarves, funky jewelry, shoes, and more.

Simple items that can be home-made in smaller home industry scale such as:
1. Take plain basic t-shirt in white. Tie into a scrunchie and dip into coloring in multiple layers. Untie and dry the t-shirt
2. Take plain basic t-shirt in different color. Embossed with unique wording and catchy phrases.
3. Take any t-shirts in different color. Sew in beads and rhinestone to create abstract pattern or girly wording
4. Take any simple white sneaker and decorate with any creative material that you can think of
5. Take any ethnic fabrics or thread or beads and turn them into clothing and jewelry
etc.

Prepare, plan and execute:
- target market: population, age, demographic
- location: city corner or malls or web presence such as online shop
- brand identity: using cartoon pejorative or hyperbole words, using local ethnic slangs, using sexist or specific chauvinistic or feminist words and or design associated-details
- brand and product pricing
- effective and efficient production
- broadcast, publish and market the business: use marketing from sponsoring local band to putting newspaper or magazine print ads; use social network platforms such as tumblr, facebook and twitter
- sell, sell and sell

How to Hold On to your Small Business Culture when becoming a Big Business

It is every entrepreneur's dream to grow the business he/she builds and grows it from baby stage to big business. However big business is identical to cold hard impersonal working environment that is commonly understood as treating employees as numbers and value staffs by productivity. 

The challenge is when successful entrepreneur is able to create the personal,caring, and friendly working environment as the company grows bigger in size. Remember the ultimate priority for any business is PROFIT. 

Steps taken to maintain and/or create small business culture must not forget the profit goal.

Points to remember:

1. Make sure everyone is welcomed. Everyone in the business is a family member. It is not an option to make sure the business runs like a family where every part of the family must work collaboratively hand-in-hand. Togetherness must flow naturally and not just because of forceful-bonding run by the Human Resource department.
2. Let individuals form their small groups base on their own interest or tendency to hang out. Then create bridge activity to celebrate milestone of company's milestone and also teamwork's milestone.
3. Have occasional Potluck Sharing or Friday Bagel & Donuts every week. The company can chip in the budget as well as the staff bring in something to share will create conversation and warm family atmosphere in the working environment. Food in general bring in people together in a relax conversation.
4. Encourage open door policy for all supervisor levels and manager levels. If there is problem to be solved, particularly person-to-person problem within the organization, let it be solved as quickly and as openly as possible without holding grudges or putting record on Personal Review or Human Resources record, unless it is beyond company policy or criminal acts.