From my observation so far, I categorize human basic wants into 3 major desire. In order to motivate people, in the business-sense, we can apply the Pavlovian result base on each type of the human desire:
1. Money. The most practical and the most sought-after reward is money, nonetheless. It could be for personal reason or family reason or creative reason or business reason, human need money albeit hypocrisy
2. Power. The way we motivate a person / team who is yearning to be on the top rank must be designed leading to the high position this person wants. It could be the title that is being coveted. It could be territory that is being fought for
3. Fame. Make sure we broadcast this person's achievement so that his/ her work result is well-known. No sweat, with popular networking site we can help instant help to make something or someone famous. Youtube, Facebook, Twitter, and RenRen phenomenon will make a simple video on someone doing certain thing goes exponentially famous in an instant
Aside from those 3 major above, there are more abstract reasoning that we can cater business practice such as: acceptance, confirmation, companion and more...
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