Retailing battles is getting more and more fierce in US. According to abcnews.com, Uniqlo a Japanese -brand retailer is expanding and building more square-feet stores presence in big metropolitan cities area such as New York, Chicago, Los Angeles and San Francisco. Unlike Gap, the American brand retailer that is currently downsizing its stores presence, Uniqlo is ambitiously keen on capturing the largest audience, the untapped tired-of-branding-consumers.
American retailers have done top notched job in creating standardized visual merchandising and display to grow brand consistency in the past 2 decades. However, the creation of overlapping smaller niche target new things and in around 2006-2007 Forth & Towne was chopped off soon after its launch. Gap was very diligent creating more sub-brands (such as: babyGaps) and more brands online and brick-n-mortar (such as: Banana Republic, Piperlime, Old Navy, Athleta). Still, some could overlap even though there is differences in style and price points within them each.
Unlike Gap, Uniqlo is selling its non-logo non-branded everyday apparel with its mix-n-match flare depending on personality. Their items are: all kind of shirts and T-shirts, basics such as underwear, socks and even baby onesies, hats, jeans, pants, colorful basic sweaters and sweatshirts. Personally I found it a bit tad boring but with the reachable mass-produced price point it will be an attractive choice. I call it Walmart staples goes department store. We shall roll the dice and I think it will have major traction in bigger metropolitan areas compared to less traffic areas.
Uniqlo has been expanding vastly outside Japan particularly in HongKong and China. Almost in every Jusco Department Stores or medium-to-large Malls I found in HK and China, I will find a Uniqlo store in it. At first, when I saw the checkered shirt with the baseball-inspired cap on the mannequin I thought, okay this more like a cross between American Eagle and Abercrombie & Fitch. Later, my husband bought a pouch of 3-pairs of socks and he likes them.
Just like watching the battle between Zara vs. Mango, H&M vs Forever 21 and other non-luxury fashion retailing, shows that surviving the retail battle is even more crucial during the upcoming Holiday season starting this Thanksgiving. And the saga continues...
American retailers have done top notched job in creating standardized visual merchandising and display to grow brand consistency in the past 2 decades. However, the creation of overlapping smaller niche target new things and in around 2006-2007 Forth & Towne was chopped off soon after its launch. Gap was very diligent creating more sub-brands (such as: babyGaps) and more brands online and brick-n-mortar (such as: Banana Republic, Piperlime, Old Navy, Athleta). Still, some could overlap even though there is differences in style and price points within them each.
Unlike Gap, Uniqlo is selling its non-logo non-branded everyday apparel with its mix-n-match flare depending on personality. Their items are: all kind of shirts and T-shirts, basics such as underwear, socks and even baby onesies, hats, jeans, pants, colorful basic sweaters and sweatshirts. Personally I found it a bit tad boring but with the reachable mass-produced price point it will be an attractive choice. I call it Walmart staples goes department store. We shall roll the dice and I think it will have major traction in bigger metropolitan areas compared to less traffic areas.
Uniqlo has been expanding vastly outside Japan particularly in HongKong and China. Almost in every Jusco Department Stores or medium-to-large Malls I found in HK and China, I will find a Uniqlo store in it. At first, when I saw the checkered shirt with the baseball-inspired cap on the mannequin I thought, okay this more like a cross between American Eagle and Abercrombie & Fitch. Later, my husband bought a pouch of 3-pairs of socks and he likes them.
Just like watching the battle between Zara vs. Mango, H&M vs Forever 21 and other non-luxury fashion retailing, shows that surviving the retail battle is even more crucial during the upcoming Holiday season starting this Thanksgiving. And the saga continues...
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